WE’RE MORE THAN AN APPAREL COMPANY—
WE ARE PART OF A MOVEMENT THAT BELIEVES IN A BRIGHTER FUTURE.
Hi, I’m Nicole, founder of
Right by Earth.
I believe we have changed the world
so profoundly, that we now play a
critical role in determining nature’s
very survival.
RIGHT BY EARTH WAS BORN OUT OF A DESIRE TO BRING BACK BALANCE WITHIN NATURE - FOR
people
animals
& our planet
OUR MISSION
is to inspire others to make decisions out of love that are Right by Earth. Because when we advocate for people, animals, and the planet, we can create a sustainable future for generations to come.
SHOP NOW SUSTAINABILITY STANDARDS
HOW THE RBE MOVEMENT BEGAN
I’ve always had a passion for animals but it wasn’t until 2017 when I made the connection between loving animals and removing them from use in my lifestyle.
What the Health?
A friend and colleague at the time casually mentioned a trending Netflix film called “What the Health”. I pressed play and watched in pure awe as the lies about our food, government, and big business were uncovered. I immediately had a desire to step out and make a change—for myself, and drive awareness in the community around me.
My plant based journey
The 30 days following, I consumed an immense amount of content,
which led to a greater awakening. Not only were we taking the lives of
innocent animals and consuming them for food, fashion, entertainment,
and lab experiments, but there was another equation being neglected.
Those very actions were having a damaging impact on the planet we
live in—from water waste, to energy reduction, plastic pollution to
climate control.
My goal is to reduce my ecological footprint and leave this planet a
better place for the next generation.